Based in Groningen · Working internationally

Tinsights, websites, software en apps
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Google Ads

Ads that match the website behind them.

Buying clicks does little if the page is slow, the form is missing, or you cannot see what a conversion was.

Tinsights is not a social-media agency. We connect Google Ads to the site, the landing page and the measurement. You then optimise campaigns on enquiries, not only on clicks.

The advantage: the same party that builds the website can take the campaign, tracking and technical SEO with it. Less back-and-forth between agency and developer.

  • 5/5on Google, from clients who have seen the work

What we do

Campaign, page and measurement together.

  • Google AdsSet up search campaigns, give them structure and steer on results.
  • Landing pagesPages that keep the promise of the keyword and the ad.
  • Conversion trackingMeasure enquiries, calls or purchases, not only sessions.
  • AnalyticsSee which pages and campaigns produce the work.
  • Technical SEOIndexation, speed and structure of the site itself.
  • Local SEOBeing found in the region, including a business profile where that fits.

When this fits

Measurable acquisition, not a loose content calendar.

  • Services with a clear search demand

    People already search for what you offer. The site should finish that question.

  • New site plus campaigns

    Build and ads do not start as two separate projects.

  • Existing Ads, weak site

    Fix the page and tracking first, then raise the budget.

How we work

Measure first, then scale.

  1. Goal

    What a good lead is, and what you keep from it.

  2. Site and tracking

    Landing page, tags and conversions that are correct.

  3. Campaign

    Keywords, ads and exclusions.

  4. Adjust

    On enquiries and cost, not on vanity metrics.

Fit

Why this belongs with development.

  • One systemAd, page and form are designed together.
  • Technical accessSpeed, redirects and tags do not need a third party.
  • Not social-firstWe do not run loose content pillars or community management.

Questions

Do you also manage Meta or LinkedIn ads?

Google Ads and the site behind them are the core. Other channels only if they serve the same conversion goal and measurement is already in place.

Do I need a large budget?

No. You do need a goal and a page that can convert. A small budget on a weak page is wasted. We say that beforehand.

Do you do SEO separately from Ads?

Technical and local SEO belong with the site. We do not sell content factories or link building as a stand-alone product.

Ads without guesswork?

Send the current site or campaign. We will look at whether tracking, page and search demand line up.